About the company

Butterfly Born is a creator-first app built to monetize fast — the goal was not a long private beta, but a sharp launch that proved willingness to pay.

We partnered on a launch plan tied to real checkout flows, pricing, and analytics so every release decision showed up in revenue — not vanity metrics.

The team came to Affiniti for execution speed: ship the MVP, validate purchases, then iterate toward a strong 90-day run rate.

What we built

  • Creator onboarding and content surfaces tuned for conversion
  • Payments and subscription-ready purchase paths from day one
  • Email and in-app touchpoints for launch and early retention
  • Dashboards for funnel, purchase events, and cohort signals

What we achieved

<72 hrs
First purchase after launch
$360K ARR
On track within 90 days

What they're on track for

  • →Creator acquisition loops once baseline CAC is clear
  • →Feature depth driven by top-paying user segments
  • →Partnership and distribution tests as ARR stabilizes

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